Canadian keynote speaker, business advisor, editor of TheCoolHunter.net
Working globally, focusing on customer experience, design, trends, branding, innovation, tourism and retail
 
      Tuija Seipell (@tuijaseipell)
classic cool hunter
Articles written by Tuija Seipell and posted initially at TheCoolHunter.net
Since 2005, Tuija Seipell has been the editor of TheCoolHunter.net, one of the world’s oldest and most-read culture and design blogs. Her insights and observations connect with millions of readers each month, and some of her Classic articles have earned more than 8 million views. The massive TCH newsletter subscriber list reads like the Who’s Who of the global media, fashion, communications, design, architecture and lifestyle sectors.
CLASSIC COOL HUNTER: STORES
Designer Florists
 
       In many cultures around the world, we are used to seeing and shopping for fresh items – vegetables, fruit, meat, fish, spices, bread or flowers – at public markets, at individual old-fashioned neighbourhood specialty stores (the butchers, fishmongers, bakeries, flower shops) and of course at large grocery stores. Read this article HERE.
CLASSIC COOL HUNTER: STORES
The Rise of the Designer Bakery
 
       Is there anything more basic, homey and familiar than a loaf of great bread? Yet it has become a luxury. More and more of us are sick (literally and figuratively) of the white, never-to-go-stale sliced bread in its never-to-biodegrade plastic bag. Read this article HERE.
CLASSIC COOL HUNTER: STORES
Power Shops
 
       We love great retail. We want to find it. We use it as therapy, as entertainment, as an escape, as fantasy. Yet great retail stores are much scarcer than mediocre stores. We all can list many stores that underwhelm us, yet we visit them daily. Mostly, because we must. Read this article HERE.
CLASSIC COOL HUNTER: DESIGN, PRODUCTS
The Power of the Box: Powerful Packaging Design
 
       Packaging has power – enormous power – over what we buy. The fashions we wear express who we are. Packaging does that for products. We identify with a product because we believe that it does for us what we wish it to do. And as any brand manager will tell you, we buy the “brand promise” and the package carries a lot of that promise. Read this article HERE.
CLASSIC COOL HUNTER: INTERIORS, RESTAURANTS & BARS
Small is the New Big
 
       Many of the trends we are seeing – and liking – in retail, hospitality, services and even urban planning, deal with smaller size because a strong, growing segment of us is tired of Big. Read this article HERE.
CLASSIC COOL HUNTER: ARCHITECTURE, DESIGN, HOMES, OFFICES
The Power of Colour
 
       Black and white are the safe choices in the design world. The colour of luxury is elegant and subdued. Yet, at the same time, even top-tier designers, artists and luxury brands have always used bright colours as well. It is not about either/or. It is not black-and-white or colour. Read this article HERE.
CLASSIC COOL HUNTER: OFFICES
Start Paying Attention to the Design of the Office
 
       In our working lives, we are in many ways still stuck in the age of the Industrial Revolution. When the masses worked in factories, the office support personnel worked the same hours, or at least “regular working hours” and commuted daily to central offices. Read this article HERE.
CLASSIC COOL HUNTER: ARCHITECTURE
For the Love of Wood
 
       Wood is both universal and unique. No other material is as deeply embedded in the history, culture and life of humans worldwide as wood, yet every single piece of wood is unique. Read this article HERE.
CLASSIC COOL HUNTER: ARCHITECTURE, HOMES
Blending the Old With the New
 
       We love order and minimalism in buildings. New, freshly planned, pristine and perfect are great attributes for new structures, yet we also find ourselves drawn to things that aren’t so flawless. Recycled, re-purposed, previously loved, salvaged. Buildings that have a previous life carry a character that brand-new ones just cannot match. Read this article HERE.
CLASSIC COOL HUNTER: GARDENS, HOMES, OFFICES, RESTAURANTS AND BARS
Green Is In
 
       Green is in. In more ways than one. We are seeing more plants and greenery in designer homes, hotels, restaurants, offices and public spaces than ever before. Read this article HERE.
CLASSIC COOL HUNTER: GARDENS, HEALTH AND WELLNESS
Getting Back to Nature
 
       We will never tire of the positive effects of nature. Its calming, soothing and inspiring influence will never go out of style. Read this article HERE.
 
       
       
       
       
        
        
        
        
        
        
        
        
        
        
        
       
        
        
        
        
        
        
        
        
        
        
        
          
        
        
        
        
        
        
        
        
        
        
        
          
        
        
        
        
        
        
        
        
        
        
        
          
        
        
        
        
        
        
        
        
        
       