Canadian keynote speaker, business advisor, editor of TheCoolHunter.net
Working globally with a focus on customer experience, design, trends, branding, innovation, tourism and retail
Tuija Seipell (@tuijaseipell)
Tuija Seipell is a Canadian keynote speaker and business advisor who is both passionate and inspiring. She is not afraid to talk about or express emotions, so her stories and examples stay with people, leading to change.
Tuija's expertise includes customer experience, travel, hospitality, design, retail, creativity, motivation and emotions (especially courage and hope). Her client list includes diverse global and multinational organizations such as Harley-Davidson, Nike and the EUROPARC Federation, plus various cities and government entities. She has also worked with numerous medium-sized and smaller organizations in various countries.
For the past 12 years, Tuija Seipell has been the editor of TheCoolHunter.net where her work is read by millions. Born in Finland, she has lived and worked in Canada for the past 36 years, the last 29 of them in Vancouver, British Columbia.
“We very much appreciated your point of view and many points resonated throughout the conference, the ultimate being ‘honest.’ Your presentation was professional, yet very personal, connecting us to the key concepts. Your work and words will continue to inspire us well beyond the conference.”
Sr. Director, Global Operations
Nike Inc. - DTC Global Retail Design
Soon: The Curse of Knowing in Coimbra
This fall, Tuija will deliver her keynote presentation The Curse of Knowing at the BEA World Festival in Coimbra, Portugal (details HERE). This is one of the most important events in the event industry. This year's theme is Creative Thinking - The Art of Breaking Routines, something that Tuija does effectively.
LIFT: Media, Arts, Culture... and Michelangelo
In October 2018, Tuija introduced her latest presentation -- If It Ain't Broke, Fix It Anyway -- at the LIFT conference in Helsinki. At an event examining "new dimensions of media, arts and culture," she took participants back to the 16th Century Sistine Chapel and Michelangelo's Creation of the Sun and Moon. Her message: Leave your authentic mark on everything you do. One participant's response: Thank you for reminding me about my best self.
Baltic for Events in Tallinn, Estonia
Photo by Vadim Schell.
In April 2018, Tuija was keynote speaker at the Baltic for Events Forum in Tallinn, Estonia. This key meeting for event professionals from all over the Baltic Sea region attracted 250 participants and generated media coverage in 9 countries. Details HERE. Post-session interview posted on YouTube below.
Celebrating the Events Industry
In April 2018, Tuija again served as an international judge for the Evento Awards, Finland's annual events industry competition held in Helsinki.
Repeat with Top Wedding Photographers
In February 2018, Tuija was a featured speaker at Way Up North 2.0, an international conference of wedding photographers held this year in Stockholm, Sweden and streamed live on the Internet.
Experience Leaders Welcome The Curse of Knowing
Tuija was the keynote speaker at the Customer Experience Management conference in Helsinki in November 2017. One observation that resonated strongly with the audience was that some companies spend far too much effort trying to create a WOW experience when they should first be worrying about executing the basics effectively.
Planning and Creating a Visitor Experience
In late November 2017, Tuija spoke about the importance of values as the basis of customer experience and branding at two brainstorming workshops in Rovaniemi, Finland. The mandate of the group, assembled by the Finnish National Parks Service, was to create "one of the most unique visitor centers in the world."
Advertisers Enthusiastic About The Curse of Knowing
More than 500 conference delegates at Mainontapäivä, the Finnish advertising industry's largest annual event, gave Tuija's presentation The Curse of Knowing an enthusiastic welcome in September 2017