Tuija Seipell is a passionate and inspiring speaker and workshop leader who is not afraid to talk about or express emotions. Her stories and examples stay with you, and often lead to a change.

Her topics include customer experience, retail, travel and hospitality, design, creativity, motivation, emotions – and especially courage and hope.

With a client list that includes diverse global and multinational organizations such as Harley-Davidson, Nike and EUROPARC Federation - plus cities and other government entities - Tuija also  works with medium-size and smaller organizations around the world.

Born in Finland, she has lived and worked in North America for the past 33 years, the last 27 of them in Vancouver, British Columbia, Canada.

For the past 11 years, Tuija has been the editor of Her work is read  around the world.

welcome to


Looking Forward:

Way Up North 2.0. Wedding Photography Conference, Stockholm, Sweden

February 19 to 20, 2018. Details HERE

Arctic Design Week 2018, Rovaniemi, Lapland, Finland

February 19 to 25, 2018. Details on the interactive sparring session about design thinking and customer experience with Tuija HERE

Design Shanghai 2018, Shanghai, China

March 14 to 17, 2018. Details HERE

Baltic for Events, Tallinn, Estonia

Experience Leaders respond to The Curse of Knowing

Tuija was the keynote speaker at the Customer Experience Management 2017 conference in Helsinki on November 22, 2017. One observation that resonated strongly with the audience was that some companies spend far too much effort trying to create a WOW experience when they should first be worrying about executing the basics effectively.

Planning and Creating the Visitor Experience

In late November, Tuija talked about the importance of values as the basis of customer experience and branding at two brainstorming workshops in Rovaniemi, Finland. The mandate of the group, assembled by the Finnish National Parks Service, is to create “one of the most unique visitor centers in the world.”

Advertisers welcome The Curse of Knowing

More than 500 conference delegates at Mainontapäivä, the Finnish advertising industry's largest annual event, gave Tuija's presentation The Curse of Knowing an enthusiastic welcome on September 19. Images from Twitter courtesy of Kaisa Siipilehto (top) and Helmi Elina.

In her latest presentation, The Curse of Knowing, Tuija Seipell discusses the important link between customer experience and emotional connection. Mainostaja magazine, published by the Association of Finnish Advertisers, featured a cover-story interview with Tuija in its May 2017 issue (HERE, in Finnish).

Tuija Seipell spoke at the Seipel260 Celebration held at the Casagrande building in Turku, Finland. This amazing building is where Johan Reinhold Seipel opened the country's first hotel 260 years ago.

All in Finnish:

Article based on Tuija's interview with Finnish radio YLE HERE.

Article in Turkulainen newspaper HERE.

Article in  Turun Sanomat, the main Turku newspaper HERE.

Again in 2017, Tuija served as an international judge for Finland's annual events industry competition, the Evento Awards. At the Awards gala, she was delighted to present the Fairs & Exhibitions category award to Finland's First Lady, Mrs. Jenni Haukio (right). Mrs. Haukio has been instrumental in the development of the category winner, the Turku Book Fair.

This intro played before Tuija's presentation to 350 wedding photographers from around the world at the Way Up North conference held at Teatro Italia in Rome from April 11 to 12, 2017 (video by Javier Mariscal Ariza).

Watch a film about the Way Up North event on Vimeo (produced by SuperWeddings) HERE.

In November 2015, Tuija spoke to more than 5,000 people in Helsinki at SLUSH. This is one of the world’s largest technology startup events, attracting 15,000 participants from 100 countries. TechTrends chose her presentation as one of its Seven Lessons for Startups. This presentation is available on YouTube HERE.